Most authors aren’t closet writers. We want to have our books “out there”
reaching as wide an audience as possible.
For that, as we all know, we need PR.
Good ol’ word of mouth, five star reviews (I’ll take four!), book
signings, book club talks, blogs like this one, social media chitchat, in short
anything to bring our work to the public eye.
So when an innovative PR idea surfaces, why not grab for the
gold ring? One such golden PR
opportunity came to me through a furniture store. That’s right, a furniture store.
Here’s how it worked:
The store, co-sponsored by a local book seller and benefiting a local
charity, created what they called a Writer’s Domain Event. Ten writers were invited to participate and
each was “nestled” in his/her personal “domain.” These domains were scattered throughout the
store, so as customers wandered around looking at mattresses and dining room
tables and leather sofas, they “bumped into” the various authors.
After I answered some questions about what my writing environment
was like, a “domain” was created for me that included a dining room table with
a coffee service at one end, a wine bottle and stemmed glasses on the other, a
vase of fresh roses and a leather-bound notebook.
Who couldn’t create, or at least daydream, in
a spot like that?
The Writers Domain event was well publicized in the local
press, through ads and feature articles.
An evening cocktail party kicked off the celebration, and on Saturday
afternoon, the general public was welcome.
Very welcome. All books were sold
by the book dealer, not the individual authors, which kept us free to meet
people and talk about our latest releases.
True, my Murders by Design Mystery Series features an
amateur sleuth who is also an interior designer, so my stories fit the setting
very well. But fellow authors included
writers of police forensic cases, sci-fi thrillers, a study of Caribbean architecture, a YA romance. In other words, any book would lend itself to an event of this
type.
All you need is a local store—any good-sized retailer with
significant foot traffic will do—and suggest a similar idea. If you have books to sell, fine; if you don’t,
give visitors to your “domain” postcards, book marks, pens, note pads, anything
that publicizes your novels.
Furniture and books?
A new odd couple? Perhaps. But as I found out the easy way, they do cohabit well together.
6 comments:
What a clever idea, Jean! Good on ya for taking advantage of it.
Thanks Marcelle, it was a fun experience. Best of all, I got to meet some wonderful people who love to read.
Oh my gosh, what a super-cool idea! I think that would be a lot of fun (and I could people-watch while I worked). ;)
Yes, Anne Marie, the Writer's Domain" offers an excellent PR opportunity, and it can be implemented in every kind of retail setting.
This is BRILLIANT. How fun.
What a great idea! Sounded like a fun night that promised great discussions with shoppers.
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