So when an innovative PR idea surfaces, why not grab for the gold ring? One such golden PR opportunity came to me through a furniture store. That’s right, a furniture store.
Here’s how it worked: The store, co-sponsored by a local book seller and benefiting a local charity, created what they called a Writer’s Domain Event. Ten writers were invited to participate and each was “nestled” in his/her personal “domain.” These domains were scattered throughout the store, so as customers wandered around looking at mattresses and dining room tables and leather sofas, they “bumped into” the various authors.
The Writers Domain event was well publicized in the local press, through ads and feature articles. An evening cocktail party kicked off the celebration, and on Saturday afternoon, the general public was welcome. Very welcome. All books were sold by the book dealer, not the individual authors, which kept us free to meet people and talk about our latest releases.
True, my Murders by Design Mystery Series features an amateur sleuth who is also an interior designer, so my stories fit the setting very well. But fellow authors included writers of police forensic cases, sci-fi thrillers, a study of