I look at the RWA literacy signing and think about the excitement all the readers have at not just seeing one favorite author, but potentially a dozen of them. It doesn't get much better than that. But what about smaller conferences or library events? Do authors sell as many books at smaller events?
It seems as if a new trend is happening. Book signings are giving way to author events. What's the difference? Well, apparently the competition is so stiff these days, that authors are being put in the position of buying their readers. And surprisingly or not surprisingly, many are lining up at the chance to participate... Authors and readers alike.
It's almost not enough to write a good book. I mean, sure, it's great to write a good book, but getting it into readers' hands is the tricky part. I guess it always has been. But now, authors are wining and dining their readers, plying them with gifts in hopes of keeping them and attracting new readers in the process. Sure, authors have done contests and giveaways and I'm sure those will always be around, but this next level of seducing readers is... I don't know... I'll let you supply the adjective.
Don't get me wrong, I'm not condemning these events. I'm just wondering how far an author has to go these days. Is this going to be the new thing? Is the book we slave over not enough any more?
So where else can authors go to sell books? I guess it depends on their target audience. I'm going to the San Diego Women's Expo September 17 & 18. I figure if my target audience is women from 18-118 then I may as well give it a shot. I'll be there with my friend and designer, Grace Grant, who's started up her own clothing line called Fill4Style. Since I love her designs and she loves my books, we decided to combine forces. Women's Expos are held all over the country, so it will be interesting to see how it goes.
What about you? What are your thoughts on book signings vs. author events? Have you been to any out of the box places where you've either had a book signed or signed one yourself?